How to Write a Blog Title
The title of your blog post is the most important element in your blog.
The blog title:
1) becomes the page title (the Title Tag in the browser window, which search engines read).
2) becomes the anchor text in the search results (what people see and click on to read). This means that your post title becomes the anchor text for any inbound links pointing to your site (when linking with other sites).
3) must engage people, and cause them to want to read your post. (See examples for how to name blog titles below.)
Using keywords in your blog titles give you a better chance of people finding you when they search for your topic. When you write your blog post, you can either choose a topic and then pick a keyword phrase that best suits the topic. Or, choose a keyword phrase, and create content for it.
As an example, the keyword phrase used for this blog post is “How to Write a Blog Title.”
Look at the URL for this page and you’ll see it reads:
How to Choose the Keyword Phrase
Also remember to include KEYWORDS in the title . If you want to gain ranking in search engines for your keywords (have your blog found when people search for your topic), it’s important to produce content with keywords. But be careful not to “keyword stuff” — keep keywords to approx. 8% of total words. (100 word article = 8 times on page with keyword). These two free research tools will help you choose keyword phrases that people search for on the internet:
1) Google Adwords Keyword
2) Wordtracker keyword suggestion tool
Naming Blog Titles
Your first goal in writing your blog title (or free report, video, ebook, etc.) is to engage your readers. So you must first identify the desired end result (benefit) of using your product or learning about what you have to offer. Include the benefit in your blog title.
1) Ask yourself: what result do your readers want?
2) What would your readers be able to do (with your product or information) that they can’t do now?
For example, you can use these common, and popular title formats:
- “Top Ten [Your Keyword] Mistakes”
- “Top Ten [Your Keyword] Tips[or “Strategies” or “Tactics”]”
- “How to [Your Keyword]”
- “What is [Your Keyword]”
- “Choosing your Perfect [Your Keyword]”
- “Five Steps to [Your Keyword]”
- “Learn to [Your Keyword]”
- “Fix Any [Your Keyword]”
- “Easiest Way to [Your Keyword]”
- “[Your Keyword] Checklist”
- “Guide to [Your Keyword]”
- “Ten [Your Keyword] Ideas”
- “Seven Ways to [Your Keyword]”
Examples of blog titles for a Productivity Coach
A) How to____in____Steps:
How to Eliminate Email Overload in 5 Easy Steps
(subtitle: And stop losing brain cells and sleep)
B) How to____in____(time frame):
How to Impress Your Boss and Gain a New Level of Productivity in the Next 30 Days
C) The Real Secret to Quickly____:
The Real Secret to High Productivity and Less Stress at Work
D) Top 5 Ways to____:
The Top 5 Ways to Simplify Your Work
E) 5____Mistakes That___(undesirable result):
5 Mistakes You Make at Work That Sabotages Your Success
F) ____Checklist: Are you____:
New Employee Startup Checklist: Are You Ready to Open on Schedule?
G) The Hidden Costs of____:
The Hidden Costs of Email
The Hidden Costs of Multi-Tasking (subtitle: Is Multi-tasking Making You Stupid?)
H) 7 Simple Steps to____:
7 Simple Steps to Quickly Getting New Employees up to Speed
5 Simple Steps to Impressing Your Boss (subtitle: Without Having to Work Overtime)
I) Who Else Wants to ____:
Who Else Wants to Work Less Hours and Skyrocket Their Productivity?
Who Else Wants to Learn the Secret to High Performance and Productivity?