Writing Your Marketing Message

When visitors come to your website, they arrive with a problem they are seeking to solve. They have specific questions about how your business or service might help them solve their problem.

They are thinking, “WHAT’S IN IT FOR ME?” (WIIFM)
So, if you are using your website as a marketing tool – then your website and your HOME page should address the problems your customers and prospective customers face. To convert more “lookers” to clients or buyers, you must show them how you provide a solution.

Answering these questions will help you clarify your marketing message.
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25 Ways to Increase Traffic & Generate More Business With Your Website

Include Relevant and Useful Content

1) INCLUDE USEFUL INFORMATION - Create helpful information and content on your website, adding new content regularly. Google, and other search engines, use keyword phrases to perform their searches. Find out which keyword phrases are most relevant to your site (the words your prospects search for to find your services) and use them wisely. Include your keyword phrase throughout the body of content, especially in headings, and near the end of your page. The first sentence should also contain your major keywords.
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5 Ways to Get Your Website Listed Locally

If you’re doing business locally, you should make your website easy to find by people searching for your product or service in your local area.

1 – Make Your Website Easy to Find

Include on every web page in your website, your business name and cities where you do business. This must be in ‘text’ form (search engines will not read an image or logo graphic). The best places to include your city location and business name is at the top and bottom of every page.
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How to Write Your Marketing Message

Answering these questions will help you clarify your marketing message.


1) WHO is your target customer? (Describe your ideal customer.)

2) WHAT are your customers’ problems?

3) WHO are you, and what is your unique solution to your customer’s problems?

4) HOW can you prove that your solution works? (Success stories, Testimonials)

5) WHAT is your irresistible offer? (Money Back Guarantee, Limited Time Special Offer)