Writing Your Marketing Message

When visitors come to your website, they arrive with a problem they are seeking to solve. They have specific questions about how your business or service might help them solve their problem.

They are thinking, “WHAT’S IN IT FOR ME?” (WIIFM)
So, if you are using your website as a marketing tool – then your website and your HOME page should address the problems your customers and prospective customers face. To convert more “lookers” to clients or buyers, you must show them how you provide a solution.

Answering these questions will help you clarify your marketing message.
[Read more...]

How to Write a Tagline in 6 Steps

How to Write a Tag Line

A tag line is an important marketing piece, typically seen with your company name and logo. It helps clarify the services and the value that your business delivers.

A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words.

[Read more...]

Writing Your SERVICES Page

Answering these questions will help you generate content for your SERVICES page.

1) List your company’s SERVICES, with a brief description of each. Include the primary benefits that the client receives from each and every service:

2) List your company PRODUCTS, with a brief description of each product. Include the primary benefits that the client receives from each and every product:

3) Do you want to make your fees or product pricing public on your website?

Writing Your ABOUT Page

Answering these questions will help you generate content for your ABOUT page.

Company Expertise

1) What influences the client and what motivates them to buy your products or services? What ideas must you use to grab their attention?

Show that you and your business is the EXPERT, providing a real solution to the client’s particular needs. The real motivation to buy is driven by the need of the buyer to solve a specific problem. Aim to communicate your ideas to “clients”, not “customers.” The difference between the two is that a client is under the care, protection and guidance of a dedicated expert in the field.
[Read more...]

Writing for Your HOME Page

Answering these questions will help you create written content for your HOME page.

A-1 Tell Your Story

1) Who is the owner(s) of the business, and what is their story and history? How did the owner get to where he/she is today?

2) Why did the owner start this business?

Why is this important? The reason is that most people prefer to interact with people, not faceless corporations or soulless machines. They are interested in the human factor and want to know the story behind the business.
[Read more...]

11 Ways to Add Useful Content on Your Website

1) Write your own content that your clients would find useful. If you’re a Financial Advisor you could include “how to” topics, such as:

How to Easily Prepare for Retirement
What You Need to Know About Estate Preservation
How to Get Out of Debt Forever
5 Steps to Financial Freedom
Easily Organize Your Personal Finances
Personal Financial Planning: What You Need to Know

If you have content or article, make your longer article smaller. Separate a larger article in to smaller size article with headings that contain keywords.

2) Hire someone to write content for you.
[Read more...]