When visitors come to your website, they arrive with a problem they are seeking to solve. They have specific questions about how your business or service might help them solve their problem.
They are thinking, “WHAT’S IN IT FOR ME?” (WIIFM)
So, if you are using your website as a marketing tool – then your website and your HOME page should address the problems your customers and prospective customers face. To convert more “lookers” to clients or buyers, you must show them how you provide a solution.
Answering these questions will help you clarify your marketing message.