Answering these questions will help you clarify your marketing message.
1) WHO is your target customer? (Describe your ideal customer.)
2) WHAT are your customers’ problems?
3) WHO are you, and what is your unique solution to your customer’s problems?
4) HOW can you prove that your solution works? (Success stories, Testimonials)
5) WHAT is your irresistible offer? (Money Back Guarantee, Limited Time Special Offer)