A Mobile Responsive design or Mobile Website for a financial advisor is one that is optimized for viewing on any size screen, whether it is a PC, notebook or iPad, and Smart Phones. [Read more…]
“More than simplicity, great design is about clarity. If each piece, each view of an application or site is focused, concise, clear, easy to use, and reduced to its core purpose the product becomes more usable, productive, and effective as a result.”
– Robert Hoekman, Designing the Obvious: A Common Sense Approach to Web Application Design
Have you ever visited a website and found yourself not sure what to click on… because there were too many choices? Your website is successful when it achieves your goals. So before you hire a designer or make any decision about design style for your website, clarify your goals. [Read more…]
Web Hosting – Expensive Does Not Equal Quality
Web hosting is paying a company to store all of your website files on a server, making sure that your website is live on the internet continuously.
Hosting prices vary widely, and there are a multitude of companies offering these services.
Do you want to get more traffic to your site?
One strategy is to target “long tail keywords” on your website. It works better to target 100 specific visitors searching for a “long tail keyword” than to target 100,000 visitors searching for the main keyword.
When visitors come to your website, they arrive with a problem they are seeking to solve. They have specific questions about how your business or service might help them solve their problem.
They are thinking, “WHAT’S IN IT FOR ME?” (WIIFM)
So, if you are using your website as a marketing tool – then your website and your HOME page should address the problems your customers and prospective customers face. To convert more “lookers” to clients or buyers, you must show them how you provide a solution.
Answering these questions will help you clarify your marketing message.
How to Deliver a Powerful Marketing Message
with Your Website
Do you want to turn prospects in to customers on your website? Do you want to stand out from the crowd? Then, say something important to your audience.
When you hire a web designer to create or manage your website, be careful when searching the internet. Many small website companies go out of business, leaving their clients without the important information they need to manage their website for the long term. [Read more…]
How Much Content Does Your Website Really Need?
Not as much as you think.
If you are like many people building your website for the first time, you might have some anxiety about writing content for your site.
When do you need a lot of content?
How to Write a Blog Title
The title of your blog post is the most important element in your blog.
The blog title:
1) becomes the page title (the Title Tag in the browser window, which search engines read).
2) becomes the anchor text in the search results (what people see and click on to read). This means that your post title becomes the anchor text for any inbound links pointing to your site (when linking with other sites).
What’s important about blogging?
Blogging will help drive repeat visitors to your site and sell you and your product/service, if you remember these two concepts:
1 – your blog posts provide valuable and helpful ideas to your audience
2 – your blog posts establish you as an expert in your field
How to Easily Generate Content for Your Blog
A) Identify your big topic (your company / industry / area of expertise)