Here are some tips for the do-it-yourself photographers, when photographing a subject for a website:
TIPS FOR the SUBJECTS being photographed (and for amateur photographers):
1 – take the photo standing in front of a white or solid color background (not too dark)
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When doing an SEO campaign there are many methods and techniques SEO experts employ. These techniques will fall within “white hat” (approved of by search engines) and “black hat” methods (not approved by search engines). Black hat methods are techniques employed to trick the search engines and to gain fast results or ranking. These results however, are short-lived and can often get your site banned from the search engines.
White Hat vs Black Hat SEO
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1) Write your own content that your clients would find useful. If you’re a Financial Advisor you could include “how to” topics, such as:
How to Easily Prepare for Retirement
What You Need to Know About Estate Preservation
How to Get Out of Debt Forever
5 Steps to Financial Freedom
Easily Organize Your Personal Finances
Personal Financial Planning: What You Need to Know
If you have content or article, make your longer article smaller. Separate a larger article in to smaller size article with headings that contain keywords.
2) Hire someone to write content for you.
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Include Relevant and Useful Content
1) INCLUDE USEFUL INFORMATION – Create helpful information and content on your website, adding new content regularly. Google, and other search engines, use keyword phrases to perform their searches. Find out which keyword phrases are most relevant to your site (the words your prospects search for to find your services) and use them wisely. Include your keyword phrase throughout the body of content, especially in headings, and near the end of your page. The first sentence should also contain your major keywords.
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If you’re doing business locally, you should make your website easy to find by people searching for your product or service in your local area.
1 – Make Your Website Easy to Find
Include on every web page in your website, your business name and cities where you do business. This must be in ‘text’ form (search engines will not read an image or logo graphic). The best places to include your city location and business name is at the top and bottom of every page.
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1) Write/Send Press Releases
Here’s a list of press release services below. Some of these will charge a fee to post your press release. To find free press release services, search in Google for: free press release service.
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Answering these questions will help you clarify your marketing message.
1) WHO is your target customer? (Describe your ideal customer.)
2) WHAT are your customers’ problems?
3) WHO are you, and what is your unique solution to your customer’s problems?
4) HOW can you prove that your solution works? (Success stories, Testimonials)
5) WHAT is your irresistible offer? (Money Back Guarantee, Limited Time Special Offer)
It’s sad but true: There are literally billions of other videos, audios, images, and articles competing for your target market’s attention. If your video is boring, nobody (except maybe you mother) is going to want to watch it. When creating a video for your business audience you must engage them or your efforts will fall completely flat. [Read more…]
If you’re not a technical or audio/video whiz, or you’re so busy with your other business management tasks that you know you need to outsource your videos if it’s ever going to get done. It is possible to outsource your video successfully. But like any outsourcing you do, you need to prepare and be aware of who you are hiring. [Read more…]
You can produce the most compelling, interesting video online, but without a clear call to action, your video is just pure entertainment. Whether you want a viewer to buy your product, sign up for your list, or take another action, you have to tell them what you want them to do. [Read more…]
