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Writing for Your HOME Page

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Answering these questions will help you create written content for your HOME page.

A-1 Tell Your Story

1) Who is the owner(s) of the business, and what is their story and history? How did the owner get to where he/she is today?

2) Why did the owner start this business?

Why is this important? The reason is that most people prefer to interact with people, not faceless corporations or soulless machines. They are interested in the human factor and want to know the story behind the business.
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SEO – White Hat vs Black Hat

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When doing an SEO campaign there are many methods and techniques SEO experts employ. These techniques will fall within “white hat” (approved of by search engines) and “black hat” methods (not approved by search engines). Black hat methods are techniques employed to trick the search engines and to gain fast results or ranking. These results however, are short-lived and can often get your site banned from the search engines.

White Hat vs Black Hat SEO
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11 Ways to Add Useful Content on Your Website

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1) Write your own content that your clients would find useful. If you’re a Financial Advisor you could include “how to” topics, such as:

How to Easily Prepare for Retirement
What You Need to Know About Estate Preservation
How to Get Out of Debt Forever
5 Steps to Financial Freedom
Easily Organize Your Personal Finances
Personal Financial Planning: What You Need to Know

If you have content or article, make your longer article smaller. Separate a larger article in to smaller size article with headings that contain keywords.

2) Hire someone to write content for you.
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25 Ways to Increase Traffic & Generate More Business With Your Website

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Include Relevant and Useful Content

1) INCLUDE USEFUL INFORMATION – Create helpful information and content on your website, adding new content regularly. Google, and other search engines, use keyword phrases to perform their searches. Find out which keyword phrases are most relevant to your site (the words your prospects search for to find your services) and use them wisely. Include your keyword phrase throughout the body of content, especially in headings, and near the end of your page. The first sentence should also contain your major keywords.
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5 Ways to Get Your Website Listed Locally

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If you’re doing business locally, you should make your website easy to find by people searching for your product or service in your local area.

1 – Make Your Website Easy to Find

Include on every web page in your website, your business name and cities where you do business. This must be in ‘text’ form (search engines will not read an image or logo graphic). The best places to include your city location and business name is at the top and bottom of every page.
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How to Write Your Marketing Message

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Answering these questions will help you clarify your marketing message.


1) WHO is your target customer? (Describe your ideal customer.)

2) WHAT are your customers’ problems?

3) WHO are you, and what is your unique solution to your customer’s problems?

4) HOW can you prove that your solution works? (Success stories, Testimonials)

5) WHAT is your irresistible offer? (Money Back Guarantee, Limited Time Special Offer)

How to Create an Engaging Video

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It’s sad but true: There are literally billions of other videos, audios, images, and articles competing for your target market’s attention. If your video is boring, nobody (except maybe you mother) is going to want to watch it. When creating a video for your business audience you must engage them or your efforts will fall completely flat. [Read more…]

Hiring a Video Marketing Expert

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If you’re not a technical or audio/video whiz, or you’re so busy with your other business management tasks that you know you need to outsource your videos if it’s ever going to get done. It is possible to outsource your video successfully. But like any outsourcing you do, you need to prepare and be aware of who you are hiring. [Read more…]

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