Make sure that your website can be easily found in search engines.
Submit your site to search engines, social media sites, and internet directories, including:
Google™ – install Google Analytics on your site (your web developer will do this for you)
Google Places™ (search for “Google Local Add” to find the correct link)
Here are four approaches you can do yourself to build a stronger internet presence for your product or website:
1) Social Media Profiles
Having a profile using your name, or company name, on one of these social media sites will provide you with a great link and a higher ranking in Google searches: Facebook.com, Linkedin.com, Twitter.com, YouTube.com.
Google searches are favorable to video content (and YouTube, because Google owns them), and often videos can out rank text content. You have to optimize your video for keyword strings (long tail keywords), and upload to YouTube. Video is no longer ranking in organic rankings for Google’s newest 2010 search engine update (Caffeine), but you can still get good ranking with video. Simply adjust your browser settings, or search for ‘video’ to find video content.
3) List Your Product on Shopping Sites
If you have a product, get it listed on Amazon.com will help your search engine efforts tremendously. Optimize your product (keywords, alt tags) and upload them to comparison shopping sites. Your products will rank faster on these sites than on your own website. Comparison shopping sites ranking well in Google:
1 – Amazon
2 – Google Base
3 – NexTag
4 – PriceGrabber
5 – Shopping
6 – Shopzilla
7 – Smarter
8 – Yahoo Shopping
Most local searches occur in Google, Yahoo, MSN.
One way to help your website and business rise to top rankings is to add your business listing to the local business directories.
You can do this yourself, or hire us to add your listings. When we add your listing to business directories, we optimize your listing for your keywords, which can help your site gain a higher rank in searches for your business.
At the minimum, you should list your business in these four directories:
ALSO submit your site to these three
MAJOR SUPPLIERS OF DATA TO LOCAL SEARCH ENGINES:
Add your free listings to these business directories:
Superpages / Supermedia
Yelp.com (become a member, then add your listing)
CitySearch ($19/month plus pay per click)