Make sure that your website can be easily found in search engines.
Submit your site to search engines, social media sites, and internet directories, including:
Google™ – install Google Analytics on your site (your web developer will do this for you)
Google Places™ (search for “Google Local Add” to find the correct link)
Here are four approaches you can do yourself to build a stronger internet presence for your product or website:
1) Social Media Profiles
Having a profile using your name, or company name, on one of these social media sites will provide you with a great link and a higher ranking in Google searches: Facebook.com, Linkedin.com, Twitter.com, YouTube.com.
Google searches are favorable to video content (and YouTube, because Google owns them), and often videos can out rank text content. You have to optimize your video for keyword strings (long tail keywords), and upload to YouTube. Video is no longer ranking in organic rankings for Google’s newest 2010 search engine update (Caffeine), but you can still get good ranking with video. Simply adjust your browser settings, or search for ‘video’ to find video content.
3) List Your Product on Shopping Sites
If you have a product, get it listed on Amazon.com will help your search engine efforts tremendously. Optimize your product (keywords, alt tags) and upload them to comparison shopping sites. Your products will rank faster on these sites than on your own website. Comparison shopping sites ranking well in Google:
1 – Amazon
2 – Google Base
3 – NexTag
4 – PriceGrabber
5 – Shopping
6 – Shopzilla
7 – Smarter
8 – Yahoo Shopping
4) List your site on the Free Business Directory Listings
One way to help your website and business rise to top rankings is to add your business listing to the local business directories.
Do a “google” search to find business directories that are free. Add your location to find local business directories in your city/state. Here are some directories you can start with:
Google My Business
LinkedIn Company Directory
Better Business Bureau