Do you want to get more traffic to your site?
One strategy is to target “long tail keywords” on your website. It works better to target 100 specific visitors searching for a “long tail keyword” than to target 100,000 visitors searching for the main keyword.
Why Use Long Tail Keywords Instead of Your Main Keywords?
Your main keyword is most likely very competitive to rank with. Gaining rank for main keywords can be very labor and time intensive – or you can simply put a lot of money in to Google Adwords for pay per click ads.
But a more cost effective way is to build content on your site that will gain you traffic over time. You can use use long tail keywords to build content around your these specific keyword phrases and get to the top of Google search results for less searched for phrases.
A long tail keyword is a keyword grouping of three or more words. In this example below, it would be hard to compete and gain google search ranking for the main keyword of “website designer.” However, if you made unique pages or blog posts containing the long tail keywords, you have a much better chance of people searching for that long tail keyword of finding your page.
Main Keyword – Website Designer
Long Tail Keyword 1 – Website Designer Phoenix
Long Tail Keyword 2 – Website Designer Phoenix Arizona
Long Tail Keyword 3 – Affordable Website Designer Phoenix Arizona
Long Tail Keyword 4 – Small Business Website Designer Phoenix Arizona
Why Should You Use Long Tail Keywords?
Long tail keywords have lower competition. Even though these keyword phrases are low traffic words, if you use this strategy in blogging and creating a large amount of pages containing long tail keywords, you’ll see a larger amount of traffic to your site. Not only that, the traffic may tend to be visitors with more interest in your topic because they are searching for specific information.
How To Get Your Pages or Blog Posts Found in a Google Search
First, you want to target your article around a specific long tail keyword phrase. To do this, use the keyword phrase in the following places:
THE LONG TAIL KEYWORD MUST APPEAR IN THESE PLACES IN YOUR PAGE/ARTICLE:
1 – in the page/blog title
2 – in the first paragraph
3 – in the middle paragraph
4 – in the last paragraph
5 – include the keywords in various versions in each paragraph, and no more than 8% of the total words on the page. For example. If your article is 100 words, then the keyword should not be on the page more than 8 times.