How Much Content Does Your Website Really Need?
Not as much as you think.
If you are like many people building your website for the first time, you might have some anxiety about writing content for your site.
When do you need a lot of content?
1 – If the purpose of your site is to provide a library of information to your readers, then you probably need a lot of written content.
2 – If you want to gain traction and begin competing for page 1 ranking in Google results, then you’ll have to commit to building up your site with content relevant to your subject expertise. This can be done slowly over time, and if you’re not a writer, there are many options available for obtaining content. Sites with longevity – and lots of relevant content – are going to rank higher in Google results for their niche market.
However, the majority of small businesses really do not need a lot of content to have an effective website. If your content does not support your key business objectives, then you’re wasting your time writing and generating pages of text on your site.
Before you get started writing your content, consider how your content will support a key business objective, and help visitors to your site complete a task or take the action you want them to take.
If you want visitors to your website to take a specific action, then don’t confuse them with too much text. Keep your design and content simple and clear, and you’ll find that your site is more usable and effective in achieving your goals.
When deciding what content to put on your website, ask yourself “why” you need the content. If the content is important to helping your readers to understand your business, or take the next action (that is often to contact you, right?), then it’s important. If keyword-rich content is needed to help your website perform in search engines, then it’s important – however, there are ways to make that content visible to search engines, without confusing your readers.
SEE these BLOG posts to get help for easily writing content for your website:
Writing Your Marketing Message
How to Write a Tagline in 6 Steps
Writing About Your Business – FAQs
Writing Your SERVICES Page
Writing Your ABOUT Page
Writing for Your HOME Page