Mobile responsive website design is an approach for designing websites to provide an easy experience (navigating, resizing, scrolling) viewing the site across many platforms and screen sizes… computer screens, laptops, smart phones, tablets.
It’s not enough to just have a website today. Your readers expect to be able to get the information they want immediately, and often in the palm of their hand with smart phones and tablets.
While customers need easy access to websites on all their devices, creating a new website version for every screen resolution and mobile device is impractical and costly. The solution is mobile responsive website design.
According to the announcement on its Webmaster Central blog, Google said:
Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What does that mean? Briefly, it means that if your website is not mobile-friendly, Google will penalize your search rankings.
Responsive websites change their layout, and/or appearance, based on the size of the screen the site is viewed on. Mobile responsive websites are flexible in layout, and use fluid grids, layouts, and images, and CSS media queries. As a reader moves between their laptop, ipad, or smart phone, a website viewed on these devices should automatically resize to accommodate resolution and screens. In other words, the website has the ability to respond to the reader’s preference.
Even more sophisticated responsive design is available for smaller mobile devices, such as coding the site to hide some information, or present new information, or provide a simplified and stripped down version of the full website.
If your website is more than two years old, you should think about redesign of your site. New and better technologies are available now that make your site easier for you to manage, and for viewers to access. Older technologies are becoming outdated (such as ‘Flash’ websites.. that will not view on mobile devices).
According to an Econsultancy survey, mobile optimization is digital marketers’ top priority.
Recent studies through Google, and other Tech savvy companies have reached these conclusions:
- 56% of adults have smart phones
- 67% of users are more likely to buy from mobile friendly websites
- 48% of users feel frustrated and annoyed when they visit non mobile-friendly sites
- 52% of users who have bad mobile experiences are less likely to engage with the companies
- 61% of users are likely to leave quickly if your site is not optimized well for mobile devices
- 50% of people admit that they will use websites less if they aren’t mobile friendly even if they already like the company
- 90% of websites are not mobile responsive.
7 Reasons to upgrade to a mobile website
- There are more than 90 million people on the mobile web… an audience too large to ignore.
- Smart phones outsell PC’s and MACs: be accessible to everyone, even non computer users.
- Mobile websites reach all audiences. Mobile apps do not. Apps can be cool but they have drawbacks. You would have to make an app for each platform you target (iPhone, Android, Blackberry etc.) Apps have to be installed. People don’t want to install an app each time they visit a link on Google. People use mobile web more regularly than a mobile app.
- Smart phone traffic will boost your overall traffic: increase your overall audience by being available where ever and whenever they want to access your site.
- Most websites’ mobile traffic grew by 50% to 100% in one year.
- Non-mobile websites are harder to use on a mobile device. They are very small and there is a lot of zooming in or pinching to navigate the website. Mobile web browsing is about having good experience and easy access to information. If your potential mobile customers are not having a good experience or can’t access your information on their mobile device they will go to competitor sites that do have mobile friendly sites.
- More than 45 million people check e-mail daily via mobile phones. When they click on a link in an email that goes to your site, it would be visible, accessible and optimized on a mobile responsive website.